Category Archives: Business

Cost & Access in Digital Material

Plans for a new facility are based on the assumption of a large and growing collection of digital resources. Such a collection should reduce reliance on print collections. Because of the unpredictability in economics and access of digital material, it is important to ensure that we are prepared in terms of space and budget. The underlying assumption may not be the one we imagined.

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Green, the new primary color

Everywhere, the move towards sustainable products is growing exponentially. What used to be offered only at organic fancy stores, are now common everywhere. Letterpress printers are joining this trend attempting to show their green side.

The reborn of letterpress has been one big re-duce,re-use, re-cycle movement.As new printers join the initiative, there are numerous chancess for creating a greener shop that’s easier on the environment and makes for a safer workplace too.

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How much does a website cost?

No one seems to want to talk about pricing. Most designers don’t publish their rates, and most of the companies would never say you how much they paid for their site.

The results of this situation is that it can be pretty hard to know how much to spent on design. Spend too much, and you’ll be accused of wasting money like those $300,000 logos you read about. Spent too little, and you risk ending up with a crappy “designed by my 14 year old nephew” website.

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7 Steps to Build a Better Brand

Say you’re standing in the elevator with a prospective client who says, “I’ve heard of you guys. Tell me about your agency.” There’s your only chance to describe what makes your company interesting, compelling and different. Instead, you say, “We’re a full-service integrated marketing communications firm serving a wide variety of clients.”

You’ve just missed an opportunity. Keep reading for avoiding situations like this.

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