How John Doe are you? is a social media project intended to study and understand the averageness in a multicultural and media-eager society.
We all have doodled while waiting through a tedious recording on the phone, or in a long meeting. It’s possible we’ve covered pages of our notebooks in indecipherable scratchs and designs, and then looked back to wonder what we must have been thinking, or not thinking about — at the time. Turns out, you’ve been participating in what is called now Zen doodling.
by storyteller Steven Johnson. Worth watching (spanish subtitles).
Say you’re standing in the elevator with a prospective client who says, “I’ve heard of you guys. Tell me about your agency.” There’s your only chance to describe what makes your company interesting, compelling and different. Instead, you say, “We’re a full-service integrated marketing communications firm serving a wide variety of clients.”
You’ve just missed an opportunity. Keep reading for avoiding situations like this.
Steven Paul Jobs, 56, died Wednesday at his home with his family. The co-founder and, until last August, CEO of Apple Inc was the most celebrated person in technology and business on the planet. No one will take issue with the official Apple statement that “The world is immeasurably better because of Steve.”
It had taken a while for the world to realize how valuable Steve Jobs was. But Jobs knew it all along. That was part of what was so unusual about him. From at least the time he was a teenager, Jobs had a freakish chutzpah. At age 13, he called the head of HP and tricked him into giving free computer chips. It was part of a lifelong pattern of setting and fulfilling astronomical standards. Throughout his career, he was fearless in his demands. He kicked aside the hoops that everyone else had to negotiate and straightforwardly and brazenly pursued what he wanted. When he got what he wanted — something that occurred with astonishing frequency — he accepted it as his birthright.
As more digital information is being consumed, IDEO designers wondered why we continue to discover the old analog, page-turning model. What happens when the reading experience catches up with new technologies?
Worth to watch.