Printed or Digital?

Is digital material better than printed?

There is a lot to consider before your business switches from sending out printed material to sending out digital and here are a few tips to help you make that decision a little more easily.

To print or not to print? Prevent waste, gain space… sounds great.

Most businesses print things: leaflets, brochures, catalogues, newsletters, magazines, Christmas cards. But print and posting such material is costly – a still bigger factor in tough times, when costs are rising but sales aren’t. Here are 4 tips to decide.

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Green, the new primary color

Everywhere, the move towards sustainable products is growing exponentially. What used to be offered only at organic fancy stores, are now common everywhere. Letterpress printers are joining this trend attempting to show their green side.

The reborn of letterpress has been one big re-duce,re-use, re-cycle movement.As new printers join the initiative, there are numerous chancess for creating a greener shop that’s easier on the environment and makes for a safer workplace too.

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How much does a website cost?

No one seems to want to talk about pricing. Most designers don’t publish their rates, and most of the companies would never say you how much they paid for their site.

The results of this situation is that it can be pretty hard to know how much to spent on design. Spend too much, and you’ll be accused of wasting money like those $300,000 logos you read about. Spent too little, and you risk ending up with a crappy “designed by my 14 year old nephew” website.

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Doodle: The Newest Trend in Art

We all have doodled while waiting through a tedious recording on the phone, or in a long meeting. It’s possible we’ve covered pages of our notebooks in indecipherable scratchs and designs, and then looked back to wonder what we must have been thinking, or not thinking about — at the time. Turns out, you’ve been participating in what is called now Zen doodling.

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Where good ideas come from?

by storyteller Steven Johnson. Worth watching (spanish subtitles).

7 Steps to Build a Better Brand

Say you’re standing in the elevator with a prospective client who says, “I’ve heard of you guys. Tell me about your agency.” There’s your only chance to describe what makes your company interesting, compelling and different. Instead, you say, “We’re a full-service integrated marketing communications firm serving a wide variety of clients.”

You’ve just missed an opportunity. Keep reading for avoiding situations like this.

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Steve Jobs, 1955 – 2011

Steven Paul Jobs, 56, died Wednesday at his home with his family. The co-founder and, until last August, CEO of Apple Inc was the most celebrated person in technology and business on the planet. No one will take issue with the official Apple statement that “The world is immeasurably better because of Steve.”

It had taken a while for the world to realize how valuable Steve Jobs was. But Jobs knew it all along. That was part of what was so unusual about him. From at least the time he was a teenager, Jobs had a freakish chutzpah. At age 13, he called  the head of HP and tricked him into giving  free computer chips. It was part of a lifelong pattern of setting and fulfilling astronomical standards. Throughout his career, he was fearless in his demands. He kicked aside the hoops that everyone else had to negotiate and straightforwardly and brazenly pursued what he wanted. When he got what he wanted — something that occurred with astonishing frequency — he accepted it as his birthright.

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