Tag Archives: better

Printed or Digital?

Is digital material better than printed?

There is a lot to consider before your business switches from sending out printed material to sending out digital and here are a few tips to help you make that decision a little more easily.

To print or not to print? Prevent waste, gain space… sounds great.

Most businesses print things: leaflets, brochures, catalogues, newsletters, magazines, Christmas cards. But print and posting such material is costly – a still bigger factor in tough times, when costs are rising but sales aren’t. Here are 4 tips to decide.

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7 Steps to Build a Better Brand

Say you’re standing in the elevator with a prospective client who says, “I’ve heard of you guys. Tell me about your agency.” There’s your only chance to describe what makes your company interesting, compelling and different. Instead, you say, “We’re a full-service integrated marketing communications firm serving a wide variety of clients.”

You’ve just missed an opportunity. Keep reading for avoiding situations like this.

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