Tag Archives: printed

Printed or Digital?

Is digital material better than printed?

There is a lot to consider before your business switches from sending out printed material to sending out digital and here are a few tips to help you make that decision a little more easily.

To print or not to print? Prevent waste, gain space… sounds great.

Most businesses print things: leaflets, brochures, catalogues, newsletters, magazines, Christmas cards. But print and posting such material is costly – a still bigger factor in tough times, when costs are rising but sales aren’t. Here are 4 tips to decide.

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7 Steps to Build a Better Brand

Say you’re standing in the elevator with a prospective client who says, “I’ve heard of you guys. Tell me about your agency.” There’s your only chance to describe what makes your company interesting, compelling and different. Instead, you say, “We’re a full-service integrated marketing communications firm serving a wide variety of clients.”

You’ve just missed an opportunity. Keep reading for avoiding situations like this.

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Are printed textbooks obsolete?

Are there good reasons to keep them around or is it necessary to get involved with digital environments? A TED conversation.

What are the pros and cons of paper vs. digital resources for learning? Assuming equal access to computers, is digital necessarily better? Will we be losing anything if we give up the hard copies? Should schools (and textbook companies) focus their resources on creating and using rich digital environments that support 21st century learning?

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