Tag Archives: steps

7 Steps to Build a Better Brand

Say you’re standing in the elevator with a prospective client who says, “I’ve heard of you guys. Tell me about your agency.” There’s your only chance to describe what makes your company interesting, compelling and different. Instead, you say, “We’re a full-service integrated marketing communications firm serving a wide variety of clients.”

You’ve just missed an opportunity. Keep reading for avoiding situations like this.

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